1. Personal Data We Collect
Depending on how you use the Website, we may collect the following data:
Data you provide directly:
- Name and surname
- Email address
- Telephone number
- Gender (if provided)
- Date of birth (if provided)
- Information provided when you create an account, subscribe to newsletters, join loyalty programs, participate in campaigns, or contact us via forms
Data collected automatically:
- Device type and operating system
- Browser type and language
- IP address
- Pages visited, time and date of visit, time spent on pages
- Clicks and interactions with elements of the Website
If you purchase tickets or other services online through the Website, your payment details are processed by our payment service providers. We do not store full bank card details on our own servers.
2. Legal Basis and Confidentiality
We process personal data in accordance with the RA Law on Personal Data Protection and other applicable legal acts.
We take the confidentiality of our Users’ personal data seriously and apply appropriate organizational and technical measures to protect it from unauthorized access, alteration, disclosure, or destruction.
We do not sell Users’ personal data, do not illegally provide it to third parties, and do not publish it for commercial purposes.
Personal data may be provided to third parties only:
- In cases prescribed by the legislation of the Republic of Armenia
- To service providers involved in the operation of the Website and our services, such as:
- Payment processors
- Email and SMS delivery platforms
- Website hosting and IT support providers
- Analytics and marketing tools (within the scope of this Policy)
These parties process data only on our instructions and are obliged to keep it confidential.
3. Purposes of Processing
We may use your personal data for the following purposes:
Website Operation and Service Provision
- To create and manage your user account (if applicable)
- To process ticket purchases, reservations, and other transactions via the Website
- To send booking confirmations, receipts, and service-related notifications
- To provide customer support and respond to your requests
Service and Operational Communication
To inform you about changes to the Website, our services, terms or this Policy
To send technical, security, or account-related notifications
Marketing Communications (Email, SMS, Digital Channels)
When you register on the Website, subscribe to newsletters, participate in promotions, or otherwise provide your contact details, we may use your data to send you marketing communications about KINOPARK, including:
- Information about new movies, premieres, and special screenings
- Promotions, discounts, campaigns, contests, and loyalty program offers
- News about events, partner offers, and activities related to KINOPARK
These communications may be sent via:
- SMS
- Push notifications (if applicable)
- Other digital channels specified in our services
You can opt out of marketing communications at any time by:
- Clicking the “unsubscribe” link in marketing emails
- Following the STOP/opt-out instructions in SMS messages (where available)
- Changing notification settings in your account (if available)
- Contacting us through the contact details provided on the Website
Opting out of marketing does not affect important service or transactional messages (for example, booking confirmations, security alerts, or legal notices).
Analytics and Improvement
To analyze how the Website is used and to improve its structure, content and functionality
To measure the effectiveness of campaigns, promotions and user experience
To detect and prevent errors, abuse or security incidents
Legal and Security
To comply with legal obligations and respond to lawful requests from competent authorities
To protect our rights, property, Users, and the security of the Website and systems
5. Data Retention
We store personal data only for as long as necessary to achieve the purposes described in this Policy or as required by applicable law.
After the relevant retention period expires, personal data is deleted, blocked, or irreversibly anonymized.
6. Security
We use standard technical and organizational security measures to protect your personal data. However, no system is completely secure, and we cannot guarantee absolute protection.
We recommend that you:
- Use strong passwords
- Do not share your login data with others
- Log out after using shared devices
7. User Rights
Subject to the RA Law on Personal Data Protection, you may have the right to:
- Request confirmation whether we process your personal data
- Request access to your personal data
- Request correction or update of inaccurate or incomplete data
- Request deletion of your personal data in cases permitted by law
- Object to or restrict certain types of processing, including direct marketing
- Withdraw consent to marketing communications at any time
To exercise your rights, you can contact us using the contact information available on kinopark.am (for example, in the “Contact” section).
8. Relationship With the KINOPARK Application
If you also use the KINOPARK e-application, your data may be processed according to the Privacy Policy of the KINOPARK e-application as well.
Where relevant and legally permitted, data collected through the Website and the Application may be combined to provide a unified experience (for example, loyalty points, personalized offers, or synchronized bookings), in accordance with both policies.
9. Changes to This Policy
We may update this Policy from time to time. The latest version will always be available on kinopark.am.
Significant changes may be additionally communicated through the Website or, where appropriate, via email or other channels.
Continued use of the Website after such changes take effect will be considered as acceptance of the updated Policy.